If you do a proper security maintenance on your site, hackers are not supposed to attack it. However, there are too many variables to be sure about what is officially safe. Daily, hack attacks grow as well as hackers and techniques of infection and cybercrime. The online world expands, businesses too and therefore the ways to end your web and your income.
If your website, professional blog or e-commerce is an important source of income, you will worry about security at some point. Not just because of the impact that hacker attacks or malware can have, but because you may be losing money.
How to know if you lose money on your site
Recent Coleman Coleman Parkes and CA Technologies reports conclude that 7 out of 10 companies have prioritized security to improve their entry into new markets. Why? They see cybersecurity as the way to protect their brand and some of its differential factors with respect to competition.
A similar Spanish study says that 73% of companies have increased the retention of their users thanks to the improvement in the security of their web or e-commerce.
And is that the security in your online business is increasingly important considering that it is expected that this 2017 7 out of 10 online businesses receive at least one attack.
The 5 questions you should ask yourself to know if you are losing revenue in your e-commerce or web:
1- Is your checkout process secure?
This is a key point. Many customers abandon the purchase process because they see checkout step as ‘unsafe’. Many people mistrust when is time to introduce their data and their credit card.
What can you do to make sure your users do not leave you?
· Make a usable and intuitive process by focusing especially on design.
· Use nomenclature that users associate with security. Padlocks, secure logos and known payment gateways that use dual authentication system. Paypal, for example. It is demonstrated that it transmits security when making purchases online.
· Uses SSL certificates.
2- Do you continually clean Malware and control what or who accesses your website?
Maybe you think security is important, but you have not taken any action to clean and protect your website. If you suffered an attack or detected malware on your website, you are probably doing proactive security maintenance.
However, reviewing the malware eventually is not enough. Being reactive can prove costly. We no longer only talk about the possible loss of information, modification of files or any other technique to infect your web. We talk about resources.
Look at the number of requests that your website, blog or e-commerce addresses that have nothing to do with your business. Or with the tools you can use as Analytics or Semrush. Spambots, bots and automated code injection attempts. Your site tries to attend to everything and, obviously, that means ‘dedicated and spent’ resources.
Be sure to detect and clean malware on your website periodically. So you can act as fast as possible. It is vital to update your e-commerce be it Prestashop, WordPress, Magento or any CMS. And control vulnerabilities in any type of web, also those that do not use a CMS.
And with a firewall or WAF service that captures all those requests that should not even reach your web, blog or e-commerce.
3- Do you take care of your brand?
Your brand can be seriously damaged if you do not secure your website. If a user tries to access your e-commerce and is redirected to another ‘supposedly’ and legal-looking, it is that you have been hacked. The best known method is Phising. And an example is the previous case.
It is crucial to control all the points that can directly affect your brand. Check blacklists continuously, and check that you’re doing the right thing for the most common hacking techniques.
4. Do you make backups?
Whether or not you maintain security on your website, you need backups. Clean backups. As you should avoid to reinstall an infected backup, or with backdoors that allow the attacker to re-infect when he wants to do it again.
If your site is attacked or infected, every minute you stop being online is crucial. You lose users, clients and money. Remember to design your website thinking about efficiency, and security uses Prestashop, WordPress, Joomla or if you develop the site.
5. Do you control your SEO?
To make a good planning of sales targets, in many cases you follow an online strategy. Most of the results are based on to visits and conversions. What if someone manipulates all those data?
It is very important that you take care of your SEO and controls spambots and hackers. There are concrete measures to make your positioning data as accurate as possible.
Do not frustrate your goals because the data you work with is not correct.
0 Comments Leave a comment